After weeks of teasing fans with a new venture, Jennifer Lopez has finally announced her beauty brand and it already has fans buzzing.
The 51-year-old pop sensation is officially launching her own beauty brand, JLo Beauty.
The ‘On the Floor’ singer took to Instagram on Sunday to share a series of sunset-lit selfies, showing off a close-up of her latest glowing makeup look hinting towards what seems to be an upcoming makeup line inspired by her signature beauty looks.
“Sunset glow… #JLoBeauty coming soon,” Jennifer Lopez captioned the post.
In the images, Jennifer Lopez sported a floral-print maxi dress by LoveShackFancy, thin gold hoop earrings by Jennifer Fisher Jewelry, along with matching monogram necklace by Lana Jewellery.
The Hustlers star paired her look with a full face of makeup with blush, bronzer, eyeshadow, and her signature lip gloss.
In one of the snaps, she can be seen relaxing on a porch chair as she enjoys the sunset.
Jennifer Lopez had previously teased about the possibility of a new beauty venture, sharing behind-the-scene snaps of herself sitting at a vanity table for what appears to be a photoshoot, reports Harpers Bazaar.
For the image, JLo reportedly sported a similar smoky eye and bronzed skin, and had her hair styled in vintage-inspired, voluminous waves.
“Don’t want to keep you all waiting too much longer….. #SomethingIsComing : @lacarba,” wrote Lopez.
According to Page Six, Jennifer Lopez filed the JLo Beauty trademark with the United States Patent and Trademark Office in last December.
Her makeup and skincare line includes moisturizers, cleansers, soaps, gels, lotions, serums, masks, and both face and body creams.