Nikitaa shared that she was initially terrified to record the song’s video on a phone.
Pop singer Nikitaa has come up with an acoustic version of her song “Clutch”, which was shot at her home amid the lockdown.
“I was terrified! I think I grossly underestimated what all I could do with my iPhone and also grossly underestimated my ability to direct the video in real time — which is exactly what I was doing. It was pretty much my directorial debut and I think I had to fight that sense of intimidation I’d built around it. I’ve written my own scripts for all my videos before but never directed in real time. I’m a bit of a perfectionist and that definitely fed my fear,” Nikitaa said.
She did a little research about framing before recording the video, too.
“On a whim, I picked out my first outfit (the tan jacket and the pearls), did my own hair and make-up and enlisted the help of my mom and brother to shoot a few run-throughs. I’d done a little bit of research on frame rate etc, so I knew what settings I wanted to use on my iPhone. All we had was the iPhone, a gimbal for it, and a ring light with three warmth settings and a built in dimmer. It turned out so well, we ended up shooting for 2+ hours with me directing the types of shots I wanted, my mum holding the ring light and my brother shooting all the footage,” Nikitaa added .
Nikitaa also recalled the time when she wrote the song.
“At the time I wrote ‘Clutch’, I felt a definite sense of frustration with being fetishised as a South Asian woman in Los Angeles, and also had a deep desire to create a song about a woman’s sexuality and agency that didn’t revolve around satisfying a man. Both of those feelings became my inspiration while writing ‘Clutch’. I hope listeners feel a good, growing sense of confidence, and just have a good, flirty time as they listen in,” Nikitaa said.
Nikitaa is best known for crooning to songs like “Honest”, “Exodus” and “Vichhoda yaar da”.