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Is Kareena Kapoor the new item girl?

Enkayaar, Bollywood Trade News Network
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Shah Rukh Khan and Kareena KapoorWhat started as an innocuous experiment in DON where Kareena Kapoor was trying to seduce Shah Rukh Khan, singing, ‘Yeh Mera Dil Pyar Ka Deewana...’ has suddenly matured and mellowed to perfection in to be released movie of N R Pachisia’s, KYA LOVE STORY HAI, where the item song picturised on Kareena Kapoor is rising meteorically all over the country side. Then is Kareena Kapoor emerging as the new item girl?

In DON as well, she was probably the face of the heroine though Priyanka Chopra had a much larger role to play, and in KYA LOVE STORY HAI inspite of Ayesha Takia being the heroine, it is Kareena Kapoor who has emerged as the brand ambassador for the film.

The hesitancy and awkwardness that was apparent in a subtle manner in DON has been replaced with sensuality, is oozing with sexuality and thee is a lot of chutzpah in the whole performance, and choreography of Bosco has given lot of scope to Kareena to blossom on the screen in performance of multiple dimensions. As the lyrics of the song go, it seems that Ishq of Kapoor has turned into an Inaayat for her to give a performance that would seal her authority as an accomplished item girl, as it has really converted the Zarra into khuda. Even for DON a Priyanka Chopra is not remembered as a heroine but is Kareena and so it seems to be with to be released KYA LOVE STORY HAI. What has also favored Kareena through this song is the costume that she has been given for the song, which oozes oomph and stylization from every nook and corner.

The heroines of the major league, it seems agree to do the item song because there is a lot of energy and planning that goes into the item songs, as compared to other songs of the movie. That is the reason why for LAGE RAHO MUNNA BHAI, ‘Seekh Le’ is remembered, and the heroine my have dropped out of memory, and same with ‘Khallas’ of COMPANY owing to which Isha Koppikar had more mileage than the heroine, Shefali.

Kareena KapoorIt all had started with GHATAK, where Mamta Kulkarni had burst on to the screen, with ‘Koi Jai to le Aye...’ and Raj Kumar Santoshi did an encore with Urmila and the outcome was; ‘Chamma Chamma’. Such is the popularity of these item songs that even ten years after the release of the films the songs still continue to find place in various popularity charts. It was there in KAAL with Shah Rukh and Malaika literally burning the screen with ‘Kaal Kaal Pe Hum Tum Karein Dhamal, and so did Aishwarya and Shah Rukh with, ‘Karde Mushkil Jeena Ishq Kamina’.

The economics of the item songs also works out in favour of the film as for films with small stars it becomes a USP and for the stars it is a good mullah for a small amount of work. Fall out at times is that the mainstream heroines are left on the side lines, but if the economics works out in favour, then this bargain is also worth striving for.


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