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Time for YRF to sing CHAK DE yet again!

Joginder Tuteja, Bollywood Trade News Network
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View Lage Raho Munnabhai Movie Stills

What's common between NO ENTRY and LAGE RAHO MUNNABHAI? Well, apart from the fact that each of the two films have been highly successful, another factor that brings the two films on the same platform is the fact that both of them opened on an average note in the first half of Friday, only to reach 100% collections by the time first day came to an end.

For both the films, average collections were attributed to the fact that the prints reached late in certain territories hence creating confusion in the mind of cinegoers who were not aware about the eventual release of the film.

Last week's release CHAK DE INDIA didn't suffer due to late dispatch of prints. Instead it opened slow since a) YRF went extra careful in promotion of their film this time around and let the final product do the talking and b) the film suffered from extremely negative publicity and gossips throughout it's shoot and post production which made the audience wary about the quality of the film.

But then, as is the saying, audience is the final judge!

The film eventually saw a theatrical release and the opening was far more being stupendous. However, as the first show got over, SMSs started floating around the country. By the time the film crossed its first 3 shows, the word had spread all over that this Shimit Amin directed, Jaideep Sahni written and Shahrukh Khan enacted film had something special about it.

As people got into a weekend mode, the unthinkable happened and the film was running to a houseful response all over. All current booking counters showed a houseful board while tickets for Saturday and Sunday too were sold out pronto. In nutshell, a film that was now slated to be yet another success for Shahrukh Khan.

End of story? Not quite.

Typically the best of films see a fall over the weekdays (as expected) only to pick up again in the weekend to follow. It would have been natural for CHAK DE INDIA to follow the same route to. But did that happen? Not really. The film saw a dip in collections but far lower than what other films have shown in recent times. Also, the dip was observed only on Monday and the first half of Tuesday because as the day came to a close, the holiday mood was back again due to Wednesday being Independence Day.

Situation at the box office on Tuesday evening and entire Wednesday was same as observed over the weekend which meant that the film was simply relentless in accumulating great collections along with immense appreciation.

As things stand today, the film has shown a bumper second weekend with excellent collections on Friday/Saturday with Sunday looking phenomenal too. The film has already collected close to 20 crores from the first week and with hardly any major opposition in second week (MARIGOLD has opened to a disastrous response while BUDDHA MAR GAYA has it's own set of audience), it is widely expected that collections would be tremendous in second week too.

After the debacle of JHOOM BARABAR JHOOM, it's time for YASH RAJ FILMS to sing CHAK DE yet again!

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