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Page 3 has become Page 1

Enkayaar, Bollywood Trade News Network
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The apprehension that was being raised by Shah Rukh Khan and Kajol seems to be coming true. The media seems to be veneering towards paparazzi, as it is getting more and more engrossed in the news related to films and film personalities. It was evident in the manner copious discussion was being made about the supposed visiting of storks for the hottest couple in the town AB Junior and Ash. There have been number of new additions in the family of the stars who have recently wedded, but they have never been a part of the prime time discussion as this topic has become. It is hitting prime time slot in various television channels on a regular basis.

Does it then, point out to the fact that page-3 has indeed become Page-1 and this conversion is being fed by multitude of television channels. The initiators of the same must be very happy as when this trend was started by the news media it was scoffed at. Now the repeated manner in which the news related to film industry is hitting the head lines and is forming a part of the panel discussion is clear indicator about the fact that entertainment has started getting serious eyeballs.

The other reason for this prioritization seems to be the way the economy has progressed, dominated by unearthly hours and services industry. With such punishing schedules, it is but logical to catch the eyeballs this kind of news has to be prioritized. This is how CNN had come to establish itself as the news channel, and now news getting updated at the twinkle of the eye, it is the news based on entertainment that gets viewers attention in the first instance. This is part of a human psyche as even in a news magazine or a portal, when it is being viewed it is viewed from backwards in the case of magazine and from entertainment up to political news. The element of sensationalism and the ability to catch the eyeballs, which is interwoven into a news item based on a film star or an event, has success written on it as a story.

It was clearly evident in the manner in which Sanjay Dutt's entourage was followed up to Yerawada Jail, in Pune and this is why there were barrage of mikes being pushed and shoved into him when he returned back on the temporary bail. The soldiers in the form of cameramen carrying the cameras on the shoulder like the kalashnikovs use it in such a lethal manner that it has the profoundest impact.

The conversion to paparazzi is also owing to the fact that the magazines and newspapers may be able to provide information related to entertainment industry is updated on a daily basis, while the electronic media and the Internet has the potential to get updated many times over during this interregnum. The advent of paparazzi should be welcomed, but to the point that it does not become intrusive as when it becomes intrusive it looses its zing. This is a new phase that the country is passing through in which entertainment is defining the contours of news and it should bask in glory of the times.

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