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AVATAR: Would it change the manner in which business of cinema has been done so far

December 15, 2009 3:51:22 PM IST
Enkayaar, Bollywood Trade News Network
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The budget of AVATAR can help in making at least 25 Hindi films at current costs. It is the costliest film that has been produced ever, having a budget in excess of Rs.1200 crores. After all, James Cameron the director of AVATAR has a reputation to contend with in the form of TITANIC which had broken all the previous box office records.

Would AVATAR be able to do it? Well, let's begin with the title AVATAR; it would be probably for the first time that a word from Hindi AVATAR has been chosen as a title for the film. On the face of it, the move may appear innocuous. However if it is to be viewed from the context that India has indeed emerged as one of the most lucrative territories outside Hollywood the move by Cameron is indeed a smart choice. Indeed, the releases during the last one month, be it 2012, or TWILIGHT have given better collections than the Hindi films released alongside. Would AVATAR be able to rule the roost at the Indian box office as well? When it is releasing, i.e. on 18 December 2009, it is not having any competition from any other Hindi film and therefore it is indeed going to rule at the box office.


The phenomenal cost entailed in making AVATAR is owing to the fact that James Cameron has created characters from the alien world by using the cutting edge of technology. As a matter of fact new cameras was designed for AVATAR to make it a life time experience and computer generated actors have been used in AVATAR. Cameron had written the film before the release of TITANIC in 1996 and if it has taken more than 13 years to be released on to the silver screen it is a film that could be worth all its weight.

AVATAR is being released in 3-D as also in 2-D to make the people understand the efforts that have gone into making of this film. Releasing at a time when whole world is at loggerheads for economic resources as it was manifest from the Copenhagen summit, it could turn out to be a grim reminder for all the citizens of the earth to start having a re-look into the way in which we are playing with our natural resources. If an iota of awakening is done post AVATAR release a part of the purpose of making this film would indeed be served.

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