clear clear clear clear clear

3 IDIOTS: Another film that could become case study in management schools

December 24, 2009 3:07:35 PM IST
Enkayaar, Bollywood Trade News Network
Send to Friend

download 3 IDIOTS wallpapers

download 3 IDIOTS wallpapers

3 IDIOTS is indeed going to become a case study at the management institutes of the country, and for nothing else at least for the fact that for the first time a film is being offered for viewing from 6.00 clock in the morning. To begin with, this is an experiment that has been attempted in Mumbai to capitalize on the holiday season that has suddenly fallen like manna from heaven.

Vidhu Vinod Chopra has indeed taken the bunny out of the bag and pushed the bar by inviting the audience to view 3 IDIOTS first thing in the morning. What a way to introduce a new day, than to soak in the magic on the silver screen with a cuppa of tea on house?

CHECK OUT: 3 IDIOTS Movie Review

The whole idea of marketing a product is to develop a brand loyalty and innovativeness in the approach is how it can be done, and the same has been done by Raju Hirani and Vidhu Vinod Chopra. It also is one of the fortuitous events associated with 3 IDIOTS that as Rahul Bajaj has announced that henceforth he would not roll out scooters from his plant and would concentrate instead on Motorbikes; Raju Hirani has given Karishma Kapoor a Bajaj Chetak scooter to ride? Would Rahul Bajaj change his mind after 3 IDIOTS would be a thing to watch out for! He may not do so, but 3 IDIOTS indeed could turn out to be the swan song for the memory of scooters as well.

3 IDIOTS after a long time takes a swipe at the education system of the country which only rewards learning by rote, and being released at a time when the parents all over the country are hassled about getting their wards admitted to good schools. Every child has his own destiny, as the famous thinker Khalil Gibran had said, and as parents we should not decide their destiny. As the song of the film says "Murgi soch rahi ande ka kya hoga" the hens should not worry about the future of the egg.

Along with ROCKET SINGH:SALESMAN OF THE YEAR, 3 IDIOTS should be able to change the world view of the parents about the career of their wards, and if a small beginning is made, both these films would have served their purpose.

Read / Post comments on this article


 More on Glamsham

- 7 madly adorable photos of Athiya Shetty that you'll love! - News
- Katrina Kaif, Alia Bhatt and 7 other best dressed Bollywood celebs of the week - News
- Raksha Bandhan Special: 8 brother-sister equations in Bollywood movies that are true in real life too! - News
- Saif Ali Khan: I would love to direct, it sounds like a wonderful job - News
- Why Saif Ali Khan doesn't really like film promotions - News
- Baankey Ki Crazy Baraat - Movie Review
- Phantom - Movie Review
- Kaun Kitney Paani Mein - Movie Stills
- Aditi Rao Hydari - Picture Gallery
- Aditi Rao Hydari walk the ramp at LFW 2015 - Day 2 - Picture Gallery
- Ameesha Patel snapped on the sets of DESI MAGIC - Picture Gallery
- Babe Of The Day - Picture Gallery
- Best Dressed Of The Week - Picture Gallery
- Bold in blue - Picture Gallery
- Bollywood actors and their 'selfie' moments! - Picture Gallery

   News Archives