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Thank god it is over, the strike that is

Enkayaar, Bollywood Trade News Network
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At least both the warring parties i.e. the film producers and the multiplex owners have decided to bury the hatchet and smoke the peace pipe. It is now back to the hunky dory world of the cinema, and the movie times are back with the bang.

The event calls for celebration, but it also is an occasion for introspection as well. The first issue to ponder about is who has been the real winner? Is it the multiplex owner or the producer fraternity? The real loser has been the technician and the daily wage earners who depend upon daily functioning of the industry to eke out their living. Many a families have lost their vital savings and have become addition to the disguised labor. Would industry be magnanimous enough to raise the salary for these daily wage earners by giving them some additional wage hike to compensate for the losses that they have suffered in the interregnum?

The second fall out of the strike would be that there would be a score of films vying for release, is it of the small banner or the large banner and in this melee the small films would turn out to be definite loser as even the multiplex owners would prefer to display big-ticket films instead of small time films.

CHECK OUT: Cities discovering their romance with single screen theatre

As the single screen theatre owners have now realized the game is not lost for them and the strike has provided them an opportunity to strike back and quite a few of them have even gone for refurbishing to take on the might of the multiplexes. Odeon theatre in Delhi, one of the oldest theatres from the by-gone era is one such example.

For the multiplex owners the biggest challenge would now be how to optimize the cost of the tickets? The audiences in the metropolitan cities, the erstwhile fans of multiplexes have found that single screen theatre offer the same fare at a fraction of the cost of what multiplexes offer, on a much wider screen, with a larger open ambience. It would indeed be a testing time for them as the audience may not be ready to pay out a huge amount to watch a movie in a small hall for a much larger price.

The strike may turn out to be the churn to get the elixir of life and it may be able to give a new lease of life to the film industry. Let's hope it does.

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