The box office success of a film on the first day should not form the benchmark of any reviewer. It may mar the prospects of a good film too. Take for instance the outcome of SWADES. Many a reviewers have said that the film is a long documentary with an expenditure of millions of Rupees. Why should a documentary (even if you call so), not be seen by the masses. In fact such films do happen only once in a blue moon. I would like to wish Mr. Gowarikar for his success in translating such a thought-provoking idea on to celluloid. At least he is not participating in the race to show the same thing over and over again without any moral. Though many say that a film is for entertainment, but at the end of the day entertainment can be thought provoking too. It should make people carry some good thoughts with them instead of simply seeing a few romantic songs and action. The story of almost all the films is more or less the same with a prospective bachelor and one or more females to be chased with some villains to interfere and call for some action sequences. I would rather say that these run-of-the-mill movies are spoiling the beliefs of the young generation. Romance has become the essence of a college going youth. Most of the websites (including mine) & satellite channels try to publish a movie’s reviews no sooner the first show is over. In fact there are a few who win the race by publishing the reviews even before the film gets released (since the reviewers get to see special press shows).
Internet media is targeted at the youth and they may arrive at a decision whether or not to see the movie based on these reviews. There are some movies that manage to get positive reviews but are not worth the time and money. Friends told me that they have read reviews on most of the websites (by noon on a Friday) and so they have dropped the idea of seeing a documentary spending some 100+ bucks and 4 precious hours of their lives. It made me feel the same though we were eagerly waiting for the film to be released so we can see a SRK starrer. Yesterday, I thought of experiencing how a documentary looked when seen in a cinema hall with Shahrukh playing the central character and music by A R Rahman. The best part was to see a film made by someone who is now a panelist of the Oscars and has been nominated for his film at the Oscars. It was a pleasant surprise to see a Bollywood film with such a strong theme sans bust lines and unwanted use of guns. I would love to say that seeing SWADES is money & time well spent.