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Sahara ties up with K Sera Sera & Varma Corp.

Parag Desai

In its ambition to revolutionize the face of Media, Sahara India Pariwar has established its association with K Sera Sera and Varma Corp. in a stupendous 35 Crore joint venture to produce 10 films in a period of 2 years.

The 35 Crore deal also includes a substantial stake that Sahara has acquired in K Sera Sera.

All the films shall be creatively headed by the prodigious Ram Gopal Varma and some shall be directed by him as well. The first of these to see the light of day will be 'Ab Tak Chappan' which is scheduled for a February 27, 2004 release. This, along with several others in the pipeline herald Sahara's venture into what is popularly termed as New Age Cinema.

Commenting on the association, Sushanto Roy, Chief of Sahara Media and Entertainment says "Three entities with a progressive bent of mind have come together to make good films. Ramu ji's mastery in his craft has also inspired us to work together for the small screen".

With so many projects underway, one can fully expect, the union to be long standing and one that provides worthwhile cinema.

Parag Sanghvi, Managing Director, K Sera Sera says "Our long term goal is to be among the top three production houses in India, in the movies and television business. We strongly believe that our association with Sahara India Mass Communication Ltd would bring the extra impetus and the drive to reach unmatched heights in the production world, within the Indian Entertainment industry."

The visionary director Ram Gopal Varma says "It gives me great pleasure to be associated with the Sahara India Pariwar who have such grand visions of movie making. I imagine that we shall see great cinematic excellence together"

Akasdeep. Creative Head of Sahara's Films & Mega Series Dept says of the alliance "I am tremendously pleased that we are associating ourselves with the he unique and exceptionally gifted Ram Gopal Varma and with K Sera Sera known for their professional and brilliant execution of movies"

"This joint agreement is further strengthening our belief that corporatising Bollywood will create tremendous value for all channels of the Indian Entertainment Industry" claims Ash Pamani, Chairman of K Sera Sera.

Formed by a group of NRI's, K Sera Sera has emerged as a leading production house in India with presence in various segments of the Indian Entertainment Industry mainly movies, telefilms, serials and films distribution. The approach of K Sera Sera is more professional, its schedules tighter and its team works at multi-levels. K Sera Sera aims to scale the peak of creativity and reach out to millions of viewers through its innovative products be it movies, serials or shows.

The films that have been produced by K Sera Sera are 'Darna Mana Hai' and 'Ek Haseena Thi' (already released) and 'Ab Tak Chappan' (to be released in February). The movies currently under production are '2 'o' clock Murder', Naach', 'Gayab', 'Darna Zaroori Hai' and 'James'


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