Apart from technical and marketing innovations sweeping Hindi cinema, there is little change in the tales of traditional filmmakers like the illustrious Rajshri Productions.
The production house that has given India some of the biggest hits and most memorable films refuses to grow with time. Though in their 50th production, the Barjatya brothers have cast newcomers and gone in for a less lavish budget but have stuck to the age-old tale of rich girl in love with poor boy.
"Oof Kya Jadoo Mohabbat Hai" starring Sammir and Pooja Kanwal that hit the marquees alongside "Yuva" will give little or no competition to the Mani Ratnam film.
The Barjatyas have introduced minor changes in distribution plans by releasing the film only in multiplexes while star-studded "Yuva" has been released with 500-plus prints.