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Percept takes big leaps on production front!

Manisha Deshpande

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Send Aishwarya Rai EcardsThe production company which is set to make it really big in the next few years is Percept Picture Company, which is forging tie-ups with leading Indian and international names for promising projects. The latest is that Percept is planning an international project for which it has confirmed Michael Douglas and Aishwarya Rai to play the main characters. Aishwarya is said to have already confirmed her presence in the film, which Percept is planning to announce officially in the next few days. However the authorities at Percept have been maintaining a discreet silence about
the project. "We will be making an announcement on the film only later and would not like to comment on it now", said an official.

On the other hand, Percept recently confirmed Puneet Issar to direct a film which will have Salman Khan playing the main lead. The film is scheduled to go on the floor in the next three months.

Percept is also going strong on the media and marketing front with its sister concern, P-9, which is exclusively handling Sanjay Dutt's assignments. The company recently managed to get Sanjay a prime advertising assignment for a steel advertising, which will be out shortly. This is in addition to Sanjay being appointed brand ambassador of the Marco Ricci range, in which Percept was last said to have played an instrumental role.


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