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IFF getting cosmetic change

By Priyanka Khanna, IANS

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A media blitzkrieg is what the 35th edition of the International Film Festival of India needs to find favour with most Hindi filmgoers who see these festivals as boring and drab. Beginning Monday, the festival will be held in Panaji, Goa, in the hope of it replicating the charm of Cannes Film Festival.

Though the organisers have shifted the venue to Goa to make it appealing to a much larger audience than the usual serious lot, not much publicity has been undertaken. Apparently, shifting the venue to Goa may only be turn out to be a cosmetic change.


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