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Bride And Prejudice will be a test by fire for star Aishwarya Rai

By Priyanka Khanna, IANS

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Bride And PrejudiceComing up next week is the much-hyped Hollywood production "Bride And Prejudice" or "Balle Balle! Amritsar To L.A." as it is called in Hindi that will be a test by fire for star Aishwarya Rai, who embarks on her international career with the Kintop Pictures production.

The film, directed by Gurinder Chadha, co-stars Martin Henderson ("The Ring") and a number of Indians like Namarata Shirodkar, Sonali Kulkarni, Meghna Kothari, Peeya Rai Choudhury, as also Hollywood actors Naveen Andrews ("The English Patient") and Daniel Gillis ("Spider-Man 2").

It remains to be seen whether Indian audiences would like to watch their beauty queen serenade with an Australian actor or rather watch her with Ajay Devgan in Rituparno Ghosh's offbeat feature "Raincoat".

The film's music was released only two weeks before it's slated to premier - something unheard of in Bollywood.

Gurinder was quoted as saying that "we had planned to make the film in English but when the distributors saw it, they told us it would be unfair to them. They asked us to make a Hindi version as it would have a broader appeal in India. So we sat down immediately with Javed Akhtarsaab and started writing the lyrics for songs in the film. That's why it (the music release) got delayed."

Clearly, not all distributors are sold to the idea of Indian audiences warming up to films in English, though audiences themselves may feel otherwise.


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