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People throng to see replica of spine-chilling tree

By Manisha Deshpande

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The replica of the spine-chilling tree in Ram Gopal Varma's VAASTU SHASTRA, that has been re-created at 'Fun Republic', the multiplex located in suburban Mumbai, has been attracting hordes of curious passers-by in the vicinity. "The fact that people are flocking to see the mysterious tree shows that it has had the desired effect. We chose the multiplex because we wanted a place where people wouldn't mess around with the replica. All said and done, watching the film is one hell of a spine-chilling experience," reveals Kacon Seth, C.E.O. of K Sera Sera Productions.

Seth and the creative people at 'The Factory' are now planning to have similar replicas at other theatres. "We are working on a sustained marketing campaign in association with Ramu-ji, which will continue through the film's release," she says.

She points out that the campaign is working wonders for the pre-release curiosity about the film. "Ramu-ji makes sure that his films generate the right amount of interest at the box-office prior to their release," she adds.

The scary two-hour song-less thriller is also carrying a tremendous curiosity value at the theatres where it has been booked according to Riaz, Manager, Mumbai distribution of 'The Factory', "It is far more scary in comparison to BHOOT. The pre-release marketing campaign has also heightened the fear factor," he says.

Riaz' views are endorsed by Mumbai distributor Tolu Bajaj, who has booked the film at Delhi's PVR multiplex and several theatres in Mumbai. "Ramu's mark is evident in every aspect from the presentation to the marketing strategy and I am looking forward to the film's response," Bajaj enthuses.

Both Riaz and Bajaj do not rule out the possibility of the film being released in five shows at multiplexes. It may be recalled that Varma's 'Bhoot', was also two hours long and was released in five shows at most multiplexes, a factor that had worked tremendously for the success of the film.


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