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This year's list of releases not for masses

By Priyanka Khanna, IANS

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At the same time, the paradoxical outcome of globalisation for Hindi cinema has been the emergence of cinema for niche audiences, which has added to the disconnect between most of India and Bollywood films.

The trend towards films that are not targeted at the masses but cater to a particular segment or sensibility of the domestic and overseas market is taking firm root in Bollywood.

Thus, films tailor-made for multiplexes and having little or no audience base beyond the metros and select overseas circuits have dominated this year's list of releases.

The likes of filmmakers Ram Gopal Varma, Karan Johar and a slew of rookies have proven the economic sense of making films for a niche audience - but the downside is that Bollywood has become disconnected from nearly 85 percent of India that resides outside the cities.

Even veterans like Sooraj Barjatya and Yash Chopra, who made some of the biggest potboiler hits in Bollywood history, are leaning towards films that cater only to urban youth.

Even stars like Amitabh Bachchan have all but given up wholesome entertainers.

Social observer Anita Dhandia draws out a parallel when she says: "The winds of globalisation have brought with them a discerning move towards localisation in mass media. This takes a cue from newspapers with their several city-specific editions that have ample space dedicated to international news and gossip, but little mention of happenings in other states of the country."


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