"Dil Ne Jise Apna Kaha" could well tilt the balance in favour of those who believe that audiences like to watch muscleman Salman Khan in gooey-eyed, soft romantic roles rather than as a punching machine.
The film, by Salman's brother-in-law Atull Agnihotri, casts him as the grieving husband of Preity Zinta who dies in an accident. Instead of chasing women the actor tries to shrug the advances of Bhumika Chawla, who is head over heels in love with him because she received Preity's heart in a transplant.
Critics have found the film too packed with emotions but the real jury, as is in all Salman films, is the box-office.
If "Dil Ne Jise Apna Kaha" manages to rake in the moolah, this summer could well end on a very happy note for Salman and Bollywood.