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Fashion house ropes in Sanjay Dutt for cancer fundraiser

By Hindol Sengupta, IANS

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Download Munnabhai M.B.B.S. WallpapersIndian fashion house Satya Paul has roped in Bollywood star Sanjay Dutt to help in its fundraiser fashion shows to collect money for the breast cancer patients.

"Both Sanjay Dutt's mother and first wife died of cancer, so he feels for the cause and he is genuinely a very philanthropic man," Sanjay Kapoor, managing director of Satya Paul told IANS.

The fundraisers would be held in New Delhi, Mumbai, Kolkata and Bangalore to spread awareness about the easily curable but often neglected disease.

Satya Paul has joined hands with The Women's Cancer Initiative-Tata Memorial Hospital of Mumbai for the project.

Called Think Pink, the project is the brainchild of Mumbai socialite and philanthropist Devieka Bhojwani, who battled with breast cancer and is now fully cured.

Download Munnabhai M.B.B.S. Wallpapers"When the doctor first told me that I had cancer, I was devastated. Traditionally, cancer is seen as the end of a life, but in my case it was the beginning of a new one," said Bhojwani.

According to estimates by the Tata Medical Hospital, one in 30 women in India fall in the high-risk category of being affected by the disease and around 40 percent of the Indian women today suffer from breast cancer.

Pink is the international colour for the cause of breast cancer and the collection of polkas and geometric designs is structured around pink in shades of salmon, coral, hot pink, fuschia, blush, flesh, flush and rose in crepes and georgettes.

Chennai's Apparao Galleries is also pitching by asking renowned artists like S. H. Raza and Anjolie Ela Menon to create canvases for the cause, which would be auctioned to gather funds.

"In Mumbai we are selling passes for the show. Everywhere else, it's donor cards for people to give what they want," said Kapoor.

Satya Paul looks to support one social cause every year and next year, it might be environment. "I'm very concerned about the state of the environment so perhaps we'll look at that," said Kapoor.


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