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Himesh: Yes, I have reduced my price for RADIO

November 17, 2009 12:21:00 PM IST
Joginder Tuteja, Bollywood Trade News Network
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Trade is abuzz with talks that ever since AAP KAA SURROOR - THE MOVIEE turned into a hit, Himesh Reshammiya started offering a package deal of his triple role as an actor, composer and singer for a sum of 5 crores. Each of the subsequent films that he signed, whether it was KARZZZZ, KAJRAARE, A LOVE ISSSHTORY or ISHK UNPLUGGED, saw this cool sum getting into his kitty. However, he made an exception with RADIO and offered a partnership deal.
Himesh doesn't comment on the sum that he was charging for his other films but does agree on RADIO seeing a different pricing model, "Yes, I reduced my price and hence the reason RADIO could be completed in 6 crores. I am in a partnership mode with the producers and would get 50% of whatever profits that they end up making. I guess that's a fair deal for all."

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However, it didn't quite seem as a fair deal for Big Pictures who were in for a huge loss once they acquired KARZZZZ for a towering figure of 42 crores, as pegged by the trade. They were in for a good loss even though the film did gross 19 crores from the box office with additional amount coming from other rights.

"It was a different market situation at that time while today it is different. It's true that KARZZZZ flopped because of a huge price tag. At the end of the day a film could be good or bad but eventually it's the price that flops more than anything else. Due to such huge acquiring cost, they had to give a massive release for the film. There were thousands of shows running every day. The makers were right in their own place. However, given the kind of good reviews that came the film's way, I am sure it would have turned into a plus film had the release strategy been same as AAP KAA SURROOR. Well, one can just learn from the mistakes and move on. This is what we have done for RADIO which is a win-win situation for all", Himesh states.

Starring Shenaz Treasurywala and Sonal Sehgal as the leading ladies, RADIO is all set for a 3rd December release.