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PVR creates history with the release of 9!

September 17, 2009 6:38:40 PM IST
Bollywood Trade News Network
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PVR Pictures - the movie production and distribution arm of PVR Ltd. has created history by becoming the first Indie distributor to release a movie parallel to its international release date. The movie creating this historic event for PVR Pictures is none other than 9 which released world over on 09.09.09. Directed by Shane Acker and produced by Tim Burton & Timur Bekmambetov, 9 is one of the most critically acclaimed animation films to have received an encouraging response in recent times. The post - apocalyptic film includes the voice star cast of Elijah Wood, John C. Reilly, Jennifer Connelly, Martin Landau, Christopher Plummer and Crispin Glover.

Speaking on this significant achievement, Mr. Sanjeev Bijli - Joint Managing Director at PVR Limited said, ''It is truly a proud moment for us, as with 9 we have opened new doors of releasing Quality & Medium Sized budget foreign films in India on their world-wide release dates. 9 is a historical release that has helped us strengthen our relationship with Focus Features, the International Studio that produced 9 and we look forward to nurturing this association in the years to come.''

With close to 42 cinemas across 12 cities, 9 has released nationally on one of the widest scales ever for any Indie distributor that brings PVR Pictures at par with International film studios. By achieving a mid-week day date release ahead of even developed markets like UK, Australia which is otherwise difficult in a traditional market, films like 9 have significantly contributed in the process of reducing piracy and given India a platform to be recognized as an important market for the Hollywood studios.

This animated story is about 9 - an underdog hero, a born leader who is dark, quirky, intelligent and believes in taking risks besides wishing to know the meaning of life. His mental dexterity helps him build his team whose mission begins after the human civilization becomes extinct. 9 is sure to set an example for kids and inspire them to fight all odds to achieve their goals.