clear clear clear clear clear
   Scoops & News

BIG Music 'flash mobs' Delhi to promote DO KNOT DISTURB

September 21, 2009 7:09:45 PM IST
Bollywood Trade News Network
Send to Friend

DO KNOT DISTURB promotion in Delhi

DO KNOT DISTURB promotion in Delhi

DO KNOT DISTURB a co-production between BIG Pictures and Puja Entertainment is all set to release worldwide on 2nd October 2009. As part of the marketing efforts for the film over the weekend, BIG Music used 'Flash Mobs' that visited Delhi malls to promote the music and movie.

The two super fun dance tracks from the film 'Bebo' & 'Mere Naal' have a distinctive Punjabi tadka and have has been ruling the charts ever since the film's music was launched. A group of young dancers dressed in DO KNOT DISTURB attire visited malls of Delhi and broke into a dance to the Do Knot Disturb soundtrack. They grooved to the hit songs 'Bebo' and 'Mere Naal' across 9 malls with highest footfalls in Delhi over the weekend and reached out to more than 20,000 people.


This flash mob strategy instantly engaged the shoppers present in the malls and moviegoers entering and exiting multiplexes. It was an instantaneous success with many onlookers joining the dancers.

After receiving a stupendous response in Delhi, BIG Music now plans to take this activation to other cities in the coming weeks.

Kulmeet Makkar, CEO - BIG Music & Home Entertainment, said, 'BIG Music has consistently believed in building greater audience interaction. DO KNOT DISTURB's soundtrack is fresh, peppy and energetic and a remarkable dance album. The 'flash mob' activation is an extension of the music's clear mass appeal and we are sure audiences will be intrigued by these enthusiastic and unexpected performances.'


More related news

- Sushmita Sen celebrates daughter Renee's 18th birthday with elegance - News
- Sushmita Sen shows off her sexy back in a very stylish way - News
- After KJo, Rishi Kapoor now Sushmita Sen will pen her memoir - News
- Age catches up on Sushmita; while Malaika still glows - News
- Sushmita Sen revisits her Miss Universe days - News
- Teacher's Day Special: What Bollywood teachers SRK, Sushmita, Aamir taught us! - News
- Bollywood mourns Malaysian Airline MH370 tragedy  - News
- Sushmita Sen proud of Miss Asia Pacific World 2012 Himangini Yadu - News
- Sushmita Sen bashes Anil Kapoor - News
- Sushmita turns into Jhansi ki Rani - News
- Sushmita Sen has a split personality - News
- Dazzling Sushmita Sen turns 35 - News
- Sushmita is a dotting mom - News