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Shahrukh inaugurates India's First MINIPLEX

January 28, 2010 12:31:08 PM IST
Bollywood Trade News Network
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K SERA SERA, the film production and distribution company, celebrates the launch of India's first Miniplex Theatre in Ahmadabad. The K SERA SERA's Miniplex was inaugurated at the hands of our very own King Khan, the Baadshah of Bollywood, Shahrukh Khan. With his unquestioned charm and popularity, the event rocked the citizens of Ahmadabad.

This new Miniplex is a step towards the reinforcement of K SERA SERA to encourage and enhance cinema viewing and provide the best of Indian and International Cinema to all its viewers across the country. This new Miniplex will have the benchmarked high quality digital technology via Satellite, lighting, and high end acoustic sound system - thus making each movie-watching experience a unique, comfortable, and enjoyable one. The technology enables beaming of multilingual films instantaneously.

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The K SERA SERA's Miniplex at Ahmadabad will host a total of 150 seats with 2 screens. It has uniform recliners where patrons can sink into cozy confines, which can recline up to 150 degrees. They can also savor personalized cafe service while enjoying their favorite movie.

Talking on the launch, Mr. Sanjay Gupta, CEO, K SERA SERA said, 'We are extremely proud of our brand equity. We live our brand values and have laid strong emphasis on entertainment which is a fundamental part of every individual's life. Everyone deserves the best and our offer of high quality picture and sound quality, at a least cost which will keep the viewers coming back for more. The launch of our first property in India is a fortification of our promise of providing a state-of-the-art 500 theatres with 1000 screens to all movie-enthusiasts in over 500 districts pan India.'

On this occasion, Shahrukh Khan said, 'I am honored to inaugurate the first miniplex which is going to revolutionize and usher in change in the entertainment industry of India. K SERA SERA's Miniplex experience with its superior quality can be enjoyed by people across the country at less than half the rate. This will definitely encourage the viewers to go to the theatres and hence avoid piracy.'


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