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Poorna Jagannathan's first brand endorsement

July 28, 2011 03:32:01 PM IST
Glamsham Editorial
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New York based actor Poorna Jagannathan has not just won many hearts with DELHI BELLY but has also managed to land her first brand endorsement. Bracialeto, a premium jewellery brand with the firm belief in recognizing and promoting young talent has signed on Poorna as the face of their brand.


Poorna would be shooting for Bracialeto's new ad campaign on the 22nd of July. The look and feel of the campaign would be in sync with Bracialeto's international appeal and would be shot by Saaket Shrikant.

Ecstatic at signing her first brand endorsement Poorna Jagannathan said, "I'm excited to be associated with a finely crafted brand like Bracialeto, I love its uniqueness and that it can be tailored to suit your personality."

Speaking on this development Viral Shah, CEO, Bracialeto said, "I was on the lookout for fresh new talent which would be synonymous to the brand personality of Bracialeto and Poorna's unique and unconventional persona was a perfect fit for the brand."

Coincidentally this also marks Bracialeto's year long successful run in adding definition to the Indian fashion arena.


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