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Ekta Kapoor plans midnight premiere for RAGINI MMS

March 30, 2011 01:55:03 PM IST
Glamsham Editorial
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Horror and ghost stories have always held the audience captivated. Ekta Kapoor's next RAGINI MMS is based on a couple going out for a holiday and how they get sucked into a paranormal world in the bungalow where they're living.

Apparently, the film is based on a real life incident. Ekta admits that the film is 30 per cent fact and 70 per cent fiction. But what's interesting to know is that Ekta is planning a very unique premiere for the film.



The said premiere will happen at dot midnight as that's the best time for spooks, "Friday the 13th is the day astrologers' research past life and Tarot experts do paranormal stories related readings. It was too good an opportunity to pass over," says Kapoor, who is planning spine-chilling promotional activities leading up to a midnight premiere. "Since I don't have big names to draw in the crowds, I have to build on the hype."

CHECK OUT: Ekta's RAGINI MMS to have steamier love-making scenes

As for the story being based on real life incidents, Ekta says, "I've purchased the rights from the lady it happened to. She will see the film this week, and depending on her reaction and ability to handle media attention, we will decide whether to reveal her identity or not."

RAGINI MMS, Ekta Kapoor's paranormal thriller that was wrapped up in just 17 days, is readying for a May release. Both the Hindi and Telugu versions will open on May 13.


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