Bollywood Box Office Report Of The Week: 10th August 2017

August 10, 2017 11:13:05 AM IST
By Abid, Glamsham Editorial
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The coming Friday will see another major release, Neeraj Pandey's Akshay Kumar and Bhumi Pednekar starrer, TOILET-EK PREM KATHA. A socio-rom com, the Shree Narayan Singh directed venture has been promoted well (as is always the case with all films starring the Khiladi), and is all set for a good to decent start at the ticket window, more so at the single screens and mid-size towns. The presence of Akshay Kumar (and Neeraj Pandey as co-producer) will bring in the class audiences at multiplexes of metros and big cities. The fact that it has been declared tax-free in quite a few parts of India makes it box-office prospects brighter.


Checking out last Friday's much anticipated release, Imtiaz Ali's SRK-Anushka starrer, JAB HARRY MET SEJAL, the film saw a good to average opening day, but that was it! The first three days saw a 15 crore per day total (on an average), which rang the alarm bells, as successful films show an escalation in numbers on each subsequent day of the weekend. The Monday onwards run has seen diminishing returns and the first week is likely to taper off at around 60 crore (estimated), give or take a couple of crores! Given the big 75-80 crore distribution rights in India, JAB HARRY MET SEJAL will need a miracle to save itself as well as the distributors.

JAB HARRY MET SEJAL has done quite well in the overseas grossing $6.75m with £360,000 from UK and $1,285,000 from the US, during the opening weekend (4-6 August).
The other release of the same week, JAR Pictures Pvt. Ltd's GURGAON failed to make any impact whatsoever.

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