Howzatttt Saif!!!Bollywood Trade News Network
18 Jun, 2009 32:05:21 PM
After the Indian cricket team was whitewashed in the on going T 20 world cup, Saif Ali Khan's film promotion activity for his film LOVE AAJ KAL has also suffered because of the loss.
CHECK OUT : Saif in a scuffle
In a novel marketing tie-up, Saif wanted to cash on the popularity of cricket to promote his forthcoming film, but his plans were in for a premature shock. After the Indian squad crashed out of the tournament, the film promotion could not be continued and the producers are upset over the team's loss.
With Saif making all out efforts to promote his film everywhere, we wish him a better thinking strategy next time around...