Konkona pips Rani to Mira Nair's next filmIANS
10/9/2004 12:00:00 AM
Rani Mukherjee has endorsed many products in the past including Nestle's Munch, Dabur Vatika, Fanta, Chevrolet's Aveo, Bata and Lux to name a few. Well the latest feather in her cap of endorsements is Titan. She has been signed up as a brand ambassador for Titan Raga. Titan, the exclusive watch brand for women is all about Indian-ness, sensuality, beauty and femininity which Rani personifies.
Chief Operating Officer - Watches, Titan Industries Limited Harish Bhatt was quoted as saying to the media that the company was targeting women between the age of 25-40 years in both middle and upper middle class sections residing in metros and non-metros. Priced between Rs 1,500 and Rs 5,000, the new Titan Raga collection with over 300 designs would be available at all Titan showrooms, he further informed the press.
Incidentally actor Aamir Khan has also been a brand ambassador for Titan.