Shethia Audio & Video’s animated PRITHVIRAJ CHAUHANBollywood Trade News Network
4/5/2007 12:00:00 AM
Inspired by the record sale of Krishna ?Aayo Natkhat Nandalal's home video the makers of this film Shethia Audio & Video has announced their next animation film PRITHVIRAJ CHAUHAN directed by Rakesh Prasad and produced by Shashikant D Chedda. The enchanting music in the film is directed by Bappi Tutul, and the lyrics are penned by Taufiq Palvi of 'Krishna' fame.
'Making an animation film in India is much cheaper (around Rs 40million ? Rs 80 million) as compared to the western countries. The demand for films based on Indian mythological and historical super heroes like Hanuman, Krishna, Ganesh, Prithviraj Chauhan, etc. is rising in the foreign countries having huge Indian population. The home video of these films is a much cheaper option for the NRI's as well as local Indian's as the ticket rates in the theaters outside as well as in India are sky rocketing,' says Amit Chedda, Managing Director of Gipsy Video. 'We are planning to release this movie across the nation some where around June ? July. We are also looking for possible business association to release the movie.'
Gipsy Video has also been involved in making animation videos like 'Vikram & Vetal' 'Akbar & Birbal' and 'The Panchatantra Series' since 2001 they have also licensed animation series like 'Tin Tin, Spiderman, He-Man, Popeye, Asterix and many more.
The Animation film industry in India is growing day by day in India. The business is gaining grounds in India and has now become a 200 crore industry. From Karan Johar to Yash Chopra to Rajanikanth all the filmmakers including corporate houses are also planning to produce animation films.