Sidharth Malhotra, not Ayushmann, pairs with Yami GautamGlamsham Editorial
4/2/2013 2:31:17 PM
After his success in STUDENT OF THE YEAR (SOTY) Sidharth Malhotra is not just signing various movies, but also bagging several advertisements too. The actor, who is already associated with four lifestyle brands along with his SOTY co-stars, has now bagged his first-ever solo endorsement deal.
|YAMI GAUTAM AND SIDHARTH MALHOTRA|
A source close to the actor reveals, ''Sidharth is a guy in much demand in the Ad industry. He has recently signed his first solo Ad for an ice cream brand that he will endorse. This is huge deal as it's a well-established brand. In the ad, Sidharth will be seen with Yami Gautam of VICKY DONOR fame.''
The previous reports were that Ayushmann Khurrana had come onboard along with Yami Gautam for the Ad.
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The source clarifies, ''Both Ayushmann and Sidharth were in the running. Eventually, the company thought Sidharth would be a better pick as he's quite popular with the youth especially girls. ''
The ad has been recently shot. The decision of taking Sidharth on board was taken after a long research by the brand.
Sidharth even posted a pic and wrote on his micro blogging site, "Hey this is one of the looks for the ice cream commercial, what do u think."
Meanwhile, Sidharth has signed two big films HASEE TOH PHASEE alongside Parineeti Chopra and Ekta Kapoor's THE VILLAN.