Redefining ‘entertainment’ right from its inception, ALTBalaji, India’s leading homegrown OTT platform completes 2 glorious years. Housing an extensive, multi-genre content library, the platform has established a niche for itself in the Originals space and has successfully created an individual binge-viewing habit amongst the Indian audience. With over 36 originals as of today, ALTBalaji aims to further bolster this content library with a committed pipeline of around 100 shows by 2020.
Speaking on the 2nd anniversary, Nachiket Pantvaidya, CEO ALTBalaji, and Group COO, Balaji Telefilms said, “Entertaining viewers with innovative content has been the core ethos of the group and very significantly runs in the DNA of ALTBalaji too. Celebrating the journey of 2 glorious years is a very proud moment for us as we set foot into the third year. By constantly working on an effective content strategy to cater to individuals, we aim to ramp up our offerings in the Originals space at an exciting pace. With a total of 18 new originals across genres launched last year, the content-library is growing bigger and getting more extensive. This also reflects in our growing subscriber base, with ALTBalaji consistently ranking in the 3 Top Grossing Apps on both iOS and Android.”
On the back of a successful year, ALTBalaji brought forth engaging concepts spanning across different genres. ‘Broken but Beautiful’, ‘Hum- I’m because of us’, ‘The Great Indian Dysfunctional Family’ and ‘Home’ was among the most-binged original series; while shows like ‘Gandii Baat’ and ‘Apharan’ scored the highest engagement rates with an average viewing time spent of 77 minutes by the subscribers. Higher viewership was exemplified by ‘Apharan,’ an action drama that opened to rave reviews from the audience and critics alike and received a rating of 8.7 on IMDb. Along with showcasing progressive and path-breaking content, the platform is also associated with a very wide talent pool of top-notch actors, writers, and directors, who are expanding the boundaries of entertainment as we have known it so far.