The Introduction of Pushpa Raj, Allu Arjun’s character from his upcoming film, ‘Pushpa’ dropped on the eve of his birthday at a huge event in Hyderabad. This character introduction has garnered 30 million views and 900K likes creating a record that beats the first looks of mega-budget films such as ‘Bahubali’, ‘RRR’ and ‘Radhe Shyam’. This feat has raised the expectations for the action-drama-entertainer.
The first glimpse of the upcoming Allu Arjun-starrer creates history by earning the distinction as the most viewed video from Tollywood in 24 hours with 25M views and it has been trending on the no.1 position over YouTube. The release of ‘The Introduction Of Pushpa Raj’, turned into a massive celebration among Allu Arjun fans worldwide. The event inspired a rage on social media with #Thaggedhele (the film’s dialogue which means ‘we won’t back down’) trending like wildfire.
The introduction offered a peek into the world of Pushpa, a relentless man, who will stop at nothing to beat the odds. The character revelation showed Allu Arjun’s makeover for the film, visuals of the forest in Andhra Pradesh and the captivating music of maestro, Devi Sri Prasad.
Based on true events, Pushpa revolves around the red sanders heist in the hills of Andhra Pradesh. With this film, the audience shall see Allu Arjun and Rashmika Mandanna, sharing the screen space for the first time. Produced by Naveen Yerneni and Y. Ravi Shankar of Mythri Movie Makers in association with Muttamsetty Media, the pan-India film is directed by Sukumar. With sound by Oscar-winner Resul Pookutty and music by Devi Sri Prasad, it is slated to release on the 13th of August, 2021.