Royal Challengers Bangalore (RCB) today announced a first of its kind partnership with Hombale Films to build an association at the intersection of sports, movies, multi-format content and more.
RCB and Hombale Films, one of India’s premier film production companies and the makers of KGF franchise and Salaar, celebrated their coming together with a trailer launch featuring RCB stars- Faf du Plessis, Virat Kohli, Glenn Maxwell and Mohammed Siraj.
This partnership will see RCB and Hombale Films coming together to market marquee films under the Hombale banner using RCB as a novel marketing delivery platform. The long-term vision of this partnership is to make this truly an integration of sports, entertainment and movies with a view on producing a 3-year special RCB documentary and other multi format co-branded content.
Speaking about this partnership, Rajesh Menon, Vice President & Head, Royal Challengers Bangalore, said, “We are delighted to strike this partnership with Hombale Films, a pioneering production house born in Bengaluru to thrill the nation, just like RCB. Cricket and films are two of the most popular cultural signposts in India and joining hands with Hombale Films is a natural extension of our long-term vision of integrating cricket, entertainment, and films. The partnership will see the two Bengaluru giants collaborate for an innovative, multi-layered, multi-format, co-branded content.”
Commenting on the association, Vijay Kirangandur, Founder, Hombale Films, said, “Movie making has been my passion. As a cricket lover and a Kannadiga, cricket has always enticed me. This association comes naturally, as both, Hombale Films and RCB are born in Bangalore and have been engaged in creating massive entertainment and ensuring thrill for our fans. We are very excited about this collaboration that we have been working on for a while. 2022 just got a lot bigger and more ‘Royal’ for us. We look forward to integrate, create and celebrate in a royal manner. Together, we will try to evolve, create and weave magic for our fans in the in movies, sports, lifestyle, content and more.”
The collaboration between RCB and Hombale Films has the potential to become the template for more such associations to unlock value and open the doors of infinite possibilities in marketing and content.
The association is expected to usher a new era in the field of film entertainment and sports industry.