Toronto-based rapper Shan Vincent has donned the hat of director for the music video of “Neeya oli”, the theme song of the Arya-starrer “Sarpatta Parambarai”, directed by Pa. Ranjith’s film.
The track, which has an all-Tamil dance crew, is directed by Shan and Kalainithan Kalaichelvan and reflects the aesthetics and aspirations of a music movement that is rooted in global culture.
Talking about the track, which is originally from his album “Made In Jaffna”, Shan Vincent says: “I wanted the aesthetic of this video to represent me and my collaborators, and fashion was that catalyst. This is Toronto meets Tamil Eelam. It’s a place where couture meets the ancient past, avant-garde intersects with traditional gowns… it’s the meeting point of all these different identities.”
“The ‘Made In Jaffna’ world is a surreal, sci-fi world where the ancient past meets a new future,” he says, adding: “The Tamil Eelam experience is always shown through the lens of oppression and suffering and I want to show people our glory and innovation, a world which is futuristic and avant-garde. There is a South Asian renaissance and I want people to sit up and take notice of us.”