Shah Rukh Khan and Kareena Kapoor’s pair has been loved by the fans, be it ASOKA or RA.ONE
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Whenever women are talked about in the context of driving, they had been shown as atrocious drivers, a category that cannot be relied upon. But the realization seems to have dawned upon the marketing wizards that they need to factor in this category if they have to increase their client base. Even otherwise it is a category that is expanding fast enough and world of advertisement and cinema had to graduate to shift the woman companion from sitting into the adjoining seat along with the driver to driving it.
Every actor worth his grain who may be immensely commercially successful aspires for a film which is critically acclaimed and establishes his or credentials as a performer par excellence. It has been there from the time, cinema made its debut, and the trend continues even to this day. It is more so pertinent in the case of female stars of the present times, who when they start reaching the wrong side of the age yearn and aspire for 'that' film which would become a cult film and establish them as one of the vital signposts in the cinematic oeuvre and history of the country.
Those associated with marketing of RA.ONE did not leave anything possible to associate it with the movie, be it the bicycles, or the car, or the game consoles, anything and everything that they could imagine could have a synergetic association and lead to conversion as eyeballs for the movie in the cinema halls as tried upon. Shah Rukh Khan for that matter went for the overkill and traveled around the countryside to market his magnum opus RA.ONE. But did the overkill killed the product and developed apathy in minds of the audience about the film?
Diwali is considered the festival of 'Laxmi' and there is an accepted notion around the country side that if any new venture is undertaken on the eve of Diwali, it indeed is going to please goddess Laxmi and she would shower her benevolence and the home would be inundated with truck loads of money. Film industry being the place that worships money and strives to maximize the revenue from a product in one form or the other also tries to do associated stunts around Diwali to please goddess Laxmi.
After a really long time the Hindi film hero is shown on a bicycle trying to woo his girlfriend as Shah Rukh Khan is doing it in RA.ONE and it indeed has been a long time before a mainstream actor tried to do it on a bicycle. It was a sine quo non in the age of Dev Anand and Raj Kapoor but as cinema evolved and along with came new modes of communication, bicycle became a discounted commodity as a tool to express romance.
Copy cats in Hindi cinema flourish with impunity. RA.ONE's Chammak Challo has set the nation on fire and there are four different versions of the song in the film and each one of them has been rendered with finesse by Akon. It is difficult to discern that Akon, who has sung the song, does not know Hindi, but it is a fact. However, as it has been a tradition with the Hindi film industry, a successful song spawns illegal clones, so it has happened with RA.ONE's Chammak Challo as well. Akon may be fuming and even Shah Rukh Khan may not be amused by this blatant copying of his popular song, but it has been done in MILEY NAA MILEY HUM and it has been made into an item song, marking the debut of sultry and sexy Shweta Tiwari on to the silver screen, before she entered into the house of Big Boss.
While everyone has been talking about Chammak Challo by Akon as having set the pace for Shah Rukh Khan starrer RA.ONE, an interesting side light that is appearing in the teasers is not being commented upon, though it underlines the coming of age of the gender relationships as they are shown in Hindi cinema. Just rewind to the scene where Kareena Kapoor is trying to knead dough and has messed the situation and in that situation walks Shah Rukh Khan. Conventionally it would be expected that he would help Kareena Kapoor in completing the process, but he adds to the misery of Kareena by blowing the powdered wheat on to her face.
AVATAR, the iconic film of James Cameroon, which again opened the eyes of the film viewing public across the world to the outreach of 3D, more so in India, is assuming interesting propositions. 3D version had contributed to more than 45% of collection that AVATAR obtained from India. Buoyed by the manner in which Indian audience has lapped up 3D viewing, now Shah Rukh Khan has decided to shoot his new film RA.ONE in 3D format as well. Akshay Kumaris already doing it for his film JOKER. But the real catalyst for the Indian film makers to turn their focus of attention to 3D films emanated from the stupendous success that HAUNTED had achieved. Made at a cost of Rs.12 crore, it could gross more than 43 crore at the box office underlining the fact that Indian audience was ready to pay for a real time experience.
RA.ONE will be a new thing for Indian films. It will make our films advanced... Shahrukh Khan Interview, Shahrukh Khan, Ra.One, Kareena Kapoor, Arjun Rampal, Anubhav Sinha