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Bollywood box-office report of the week : 23 november 2011 Delete

Bollywood box-office report of the week

3D the new format of cinema viewing: RA.ONE to unleash the power of 3D

AVATAR, the iconic film of James Cameroon, which again opened the eyes of the film viewing public across the world to the outreach of 3D, more so in India, is assuming interesting propositions. 3D version had contributed to more than 45% of collection that AVATAR obtained from India. Buoyed by the manner in which Indian audience has lapped up 3D viewing, now Shah Rukh Khan  has decided to shoot his new film RA.ONE in 3D format as well. Akshay Kumaris already doing it for his film JOKER. But the real catalyst for the Indian film makers to turn their focus of attention to 3D films emanated from the stupendous success that HAUNTED had achieved. Made at a cost of Rs.12 crore, it could gross more than 43 crore at the box office underlining the fact that Indian audience was ready to pay for a real time experience.

JAANE BHI DO YAARO: Chronicling of films as vital signposts of social history

It has now started coming in trickles, i.e. important films in Hindi cinema which were landmark during the times when they were released, are now being revisited to give them a proper social and economic context. In the 27 year, when it was released, JAANE BHI DO YAARO by Jai Arjun Singh is quite contextual, as it underlines the premise that fighting against the system continues to be one long drawn haul as it was shown in JAANE BHI DO YAARO, and the situation sliding further into abyss. It is more so contextual in the context of the civil society protests, and as the film's DVD is difficult to find, the book serves as a veritable treatise for the film aficionados to rewind and savor one of the first films that started the trend of black humor. 

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