It’s double the fun and masti as Sony YAY!, the destination of unlimited happiness for kids, turns two, this summer! With a slew of summer activities lined up, the channel with its kids-centric, home-grown content is all set to give youngsters a double dose of everything that they love.
Sony YAY! kick-started its summer activities with their birthday bash, courtesy the ‘YAY! Day My Day!’ campaign on-air. With an objective to celebrate their 2nd birthday, the channel gifted its young audiences a unique chance to decide the content line-up for their favourite channel. The Idea was to let kids take over the channel for a day, and let them watch the shows of their choice.
Sony YAY! launched in 2017 with almost 95 hours of content. With kids wanting to watch more of their favourite toons, the channel with a bank of over 300 hours of content will be giving them a double fun-dose this summer as it readies itself to release over 100 hours of fresh content this year. Kids will be treated to brand new episodes of the coolest kid in town and his gadget-filled supercar – Kicko & Super Speedo. Not just that, the boy with the coolest swag will be seen fighting evil, for the first time in four brand new movies – Kicko V/S Shrinko, Kicko and Super Speedo VS Benaam Woh, Kicko and Superspeedo in Return of The Devils and Kicko and Superspeedo in Future Man Attacks. The mischievous feline duo undergoes a revamp as ‘Sab Jholmaal Hai’ gets renamed to ‘Honey Bunny Ka Jholmaal’ with the fresh set of episodes. In all, Sony YAY! will air 13 new movies to enthral kids. With tons of action, rib tickling comedy and laugh out loud moments, the new movies are bound to leave the kids spellbound.
Sony YAY! is the only kid’s TV channel that serves content in 7 languages – English, Hindi, Tamil, Telugu, Bangla, Malayalam and Marathi. Toons are kid’s best friends and naturally it’s more comfortable for them to engage with them in their mother tongue. Speaking to them in a language they are more comfortable in helps them build an everlasting bond and relate better. Keeping this in mind, Sony YAY! has made conscious efforts to provide content in multiple language feeds, resulting in it being in a leadership position in the kids’ category in West Bengal, Maharashtra and Kerala.
This is what Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids Genre has to share, “We started with a belief to create characters and stories that kids will love. It has been an exhilarating journey to be a part of kid’s lives. This summer we have planned loads of fresh content with 109 new episodes and 13 movies on TV. The characters however are character agnostic and every new platform is an avenue to bring toons to life beyond just TV. Seven language feeds, digital extensions and consumer products are all a step towards a new phase of our journey and we have never been more excited.”