Mumbai, Oct 7 (IANS) The sports arm of Reliance Industries Ltd – IMG-Reliance, has closed 36 deals across multiple brands and franchises for the 13th Indian Premier League (IPL) edition being played in the United Arab Emirates (UAE).
IMG-Reliance has raised a record revenue, estimated to be double of the agency’s last year’s earnings, as per a release from the company.
The marquee deal for IMG-Reliance’s growth trajectory for this year has been Dream11’s title sponsorship of Rs 222 crore with the IPL. The Mumbai-based firm has exclusively represented Dream11 on its BCCI & IPL related partnerships and also assisted them in securing cricketers as part of their activation plans. This is in addition to facilitating six team deals with Mumbai Indians, Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Rajasthan Royals & SunRisers Hyderabad.
Nikhil Bardia, head of sponsorship sales and talents, IMG-Reliance, said: “This season, Dream11’s IPL title sponsorship was a very big win for us, along with BKT who joined the IPL wave with six IPL team partnerships.”
“The brand partners have consistently appreciated our strategic insights, our knowledge around the assets and most importantly, our ability to find a fine balance between rights holders & brands, to make the partnerships impactful for all parties,” he added.
For IPL 2020, IMG-Reliance has also facilitated licensing deals for lifestyle brand BoAt – with six IPL teams – Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Kings XI Punjab and Mumbai Indians, as official audio partner.