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Apple launches new Watch Pride Edition bands

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Cupertino (California), May 24 (IANS) Apple on Tuesday released two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement.

This year’s Pride Edition Sport Loop showcases a colour gradient with the word “pride” woven directly into the band.

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Apple said it is also launching a new shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.

The Pride Edition Sport Loop and Pride Edition Nike Sport Loop are available for Rs 3,900.

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Utilising the durable and adjustable Sport Loop design, Apple used a new technique to remove several of the double-layer nylon-woven textile loops on the band to reveal the word “pride” in a cursive style inspired by the original “hello” greeting – displayed on the first Macintosh in 1984.

The colourful threads move as the Digital Crown on Apple Watch is rotated, the display is tapped, or the user’s wrist is raised.

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Apple is also including new App Clip functionality within the band packaging to deliver a simple and convenient way for customers to immediately access the new matching watch face.

–IANS

na/

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CELEBRITY GALLERY

Aishwarya Rai Bachchan

Pooja Hegde

Nazriya Nazim

Ananya Panday

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