Facebook's new campaign urges people to follow Covid-appropriate behaviour

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New Delhi, Sep 8 (IANS) Facebook on Wednesday launched a new campaign highlighting the importance of taking continued precautions to curb the spread of the Covid-19.

The campaign, #MyStory, includes 10 short films, each focusing on narrating personal and relatable stories about the impact of Covid-19 on our lives, the social media giant said in a statement.

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The films were conceptualised as part of a behavioural change campaign with the insight that personal and relatable stories lead to “normalisation” and, in turn, greater acceptance of Covid-appropriate behaviours and vaccination.

Facebook also urges users to share their stories from the pandemic to build a sense of community from shared experiences.

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“This campaign builds on how content can be leveraged to communicate the need for following Covid-19 norms and encourages people to opt for vaccines. Each of these videos has an element of human truth, mirroring day-to-day instances in a relatable manner,” Facebook Director and Head of Partnerships, Manish Chopra, said in the statement.

“People have undergone different experiences in the past year-and-a-half, and every experience is a story in itself. The idea behind #MyStory is also to encourage these people to come forward and share their stories. At a larger level, through this campaign we want to ‘normalise’ Covid-19 safety protocols and the need to get vaccinated,” he added.

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For the campaign, Facebook partnered with the Bill and Melinda Gates Foundation, the Population Foundation of India and Love Matters India.

Earlier, the social media giant had launched a tool for the health departments of states and union territories to share essential coronavirus related updates.

It also initiated a campaign in association with some of the leading doctors of the country and included a series of 12 videos where doctors address the most commonly asked questions on Covid-19.

Further, Facebook has also rolled out a campaign to educate and inform people about how to detect misinformation related to Covid-19.

During the pandemic, the tech giant removed more than 12 million pieces of harmful misinformation on Covid-19 globally from Facebook and Instagram, including falsehoods about approved vaccines, it said.

–IANS

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