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Global app revenue growth flat in Q1 2022, while usage grew nearly 5%

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New Delhi, April 1 (IANS) Global app adoption and consumer spending on in-app purchases, premium apps, and subscriptions across the App Store and Google Play were both relatively flat year-over-year in Q1 2022.

Meanwhile, the average number of monthly active users in top apps grew 4.8 per cent Y/Y, with some categories, such as medical apps, more than doubling compared to Q1 2021, reports Sensor Tower.

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In an analysis of the top 100 most-used mobile apps worldwide in each category, medical saw the highest Y/Y growth in usage with the average MAUs more than doubling in the top apps.

Navigation apps saw the second highest growth in usage, climbing 23.5 per cent Y/Y, and Travel came in third with nearly 19 per cent Y/Y growth.

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This was a departure from the previous two first quarters, when business apps saw the most Y/Y growth in 1Q21, usage of the top business apps grew 95.3 per cent Y/Y and in 1Q20, the category saw 42.4 per cent Y/Y growth.

The uptick in navigation and travel app usage in 1Q22 can be attributed to consumers making more trips now that the pandemic is somewhat controlled in parts of the world.

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The increase in MAUs among the top medical apps was mainly driven by a surge in usage of Covid-related apps such as Indonesia’s PeduliLindungi, South Korea’s vaccine passport app COOV, and Brazil’s Conecte SUS.

It could also be a result of users becoming acclimated to turning to mobile devices for such purposes.

–IANS

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