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Meta, Adobe partner to provide creative, marketing skills to small businesses

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New Delhi, May 4 (IANS) Tech giants Meta and Adobe on Wednesday announced that they have teamed up for a training programme, Express Your Brand, that provides free education and tools to help small business owners (SBOs) easily and confidently grow their businesses online.

The year-long initiative will couple tangible skills training with inspiration and community-building to empower small businesses across the country.

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“As a part of this effort, Adobe announced partnership with Meta to provide resources, tools and community to support a diverse community of small businesses. This includes granting business owners a one-year premium subscription to Adobe Express,” the company said in a statement

Introduced last year, Adobe Express is a new unified task-based web and mobile product that makes it easy to create and share beautiful, rich, multimedia content.

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The programme, which kicks off on May 17, will cover a wide range of essential digital marketing topics.

The monthly training sessions tackle how to build a brand, the art of driving engagement on Instagram, how to develop personalised ads through Ad Manager, and so much more.

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Community is also an essential part of the Express Your Brand programme. The centralised hub will house all training sessions, as well as create a forum to connect SBOs with one another to personalise the learning experience.

–IANS

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CELEBRITY GALLERY

Pooja Hegde

Nora Fatehi

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