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Microsoft says won't attend 'CES 2022' in-person

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San Francisco, Dec 25 (IANS) Microsoft has announced not to attend the Consumer Electronics Show (CES) 2021 in Las Vegas early next month, as Omicron-induced Covid cases surge across the globe, especially in the US.

The Satya Nadella-run tech company will have a digital presence for ‘Microsoft Partner Innovation Experience’ at the event from January 5-8.

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“After reviewing the latest data on the rapidly evolving Covid environment, Microsoft has decided not to participate in-person at CES 2022,” a company spokesperson said in a statement.

While the Consumer Technology Association (CTA), the governing body on CES, plans to go ahead with the show, several tech companies like Lenovo, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, Alphabet-owned Waymo, along with several media outlets, will not attend the consumer electronics show.

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Google and Intel have joined the growing list of tech companies who have decided not to attend the ‘CES 2022’ in-person in Las Vegas.

For the last several years, Google’s outdoor exhibits have been a mainstay in the Las Vegas Convention Centre.

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Meanwhile, Samsung said it still plans to participate in CES, even though major brands backed out. Samsung said there is no change in its on-site presence, especially as its new CEO Han Jong-hee is set to present the company’s vision for and direction of technological development through his keynote speech.

The world’s biggest consumer electronics show will serve as a prominent stage for Han to make his global debut as the new chief of the tech giant since he took office earlier this month.

–IANS

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