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Nothing appoints industry veteran Adam Bates as design head

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San Francisco, Jan 28 (IANS) Nothing Technologies, the venture of OnePlus co-founder Carl Pei, on Friday announced that it has appointed Adam Bates as Design Director of the brand.A

Bates spent over 14 years at Dyson as a design lead, building the team that defined the design and user experience of its product portfolio.

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“I am looking forward to working with the Nothing team and founding partners Teenage Engineering, whom I have long admired, to achieve its vision of bringing people and technology closer together,” Bates, the newly appointed Design Director of Nothing, said in a statement.

“My mission at this early stage is to build a team and develop a design culture so we can create iconic products that will change the consumer tech landscape,” he added.

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Bates’ focus will be launching Nothing’s first design hub in London.

“I am excited to welcome Adam at this special time during Nothing’s foundational years,” said Pei, CEO and Co-founder of Nothing.

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Nothing’s first product became one of the most anticipated product launches of 2021, shipping over 400,000 units to date.

The UK-based consumer tech brand has announced plans to develop an ecosystem of iconic and seamlessly connected products, with four currently in development.

–IANS

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