realme emerges as No. 1 smartphone brand in Philippines

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Manila, Aug 8 (IANS) As the Philippines smartphone market witnessed a 30 per cent year-over-year (YoY) shipment growth in the second quarter of 2021, smartphone brand realme emerged as the top brand in the country, a new report said.

According to the market research firm Counterpoint, realme topped the smartphone market in the second quarter with a 21 per cent share in a closely fought race.

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“The Philippines smartphone market continues to grow as consumers are rapidly shifting to the smartphone,” Debasish Jana, Research Associate, said in a statement.

“Besides OEMs promoting the smartphone ecosystem, the telecom operators are also encouraging consumers to adopt 4G and 5G, leading to more people buying smartphones to avail better connectivity,” Jana added.

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The newly launched realme 8 series did quite well in the market, but the C series remained the main volume driver for realme.

OPPO came a close second with a 20 per cent share driven by its A series. Samsung and Vivo came third and fourth with 19 per cent and 18 per cent share respectively.

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Xiaomi retained its place in the top five by increasing its share to 9 per cent.

The report mentioned that the country’s smartphone market has remained resilient aided by strong promotions. Besides, the Philippine economy is booming with a growing middle class and young population pushing the consumer market upwards.

Therefore, despite the rising Covid-19 cases in the country, the smartphone demand in the market remained strong in the second quarter due to the rapid shift away from feature phones.



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